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Everlast, since 1910 from Bronx, New York, has been the preeminent brand in the world of boxing and is among the most dominant brands in the overall sporting goods and apparel industries. Everlast products have become the "Choice of Champions®" and having been used by many famous athletes. Everlast Timing was created with the EVERLAST values: Quality, Endurance, Strength, Tradition, and Authenticity.